Real Estate Infomercial Effort Launched
Phoenix real estate entrepreneur Dean Graziosi has launched a DRTV campaign to promote “Your Town, Your Real Estate Profits,” a new book on how to make money in real estate, using tactics such taking advantage foreclosed-on properties.
The 30-minute infomercials are running on national broadcast outlets across the country as well as on such cable networks as CNBC, the FX Channel, the Discovery Channel and Oxygen.
Graziosi is trying to reach men and women ages 27 to 45. “They’re opportunity seekers who are thinking about real estate or a way to make extra money,” he says.
He notes the majority of his efforts come through the half-hour infomercials, which he produced himself. While he has a minimal presence on Facebook and Twitter, Graziosi plans to focus the majority of his efforts on DRTV with some additional promotion on his website www.deangraziosi.com.
Graziosi’s site offers features such as a weekly video blog and online forums which explore such topics as renting to own and reading real estate contracts. Also available are member journals and links to “how-to” articles as well as user testimonials.
“The site plays an important role because it is a place for people to unite with others with like minds and goals,” says Graziosi. “It allows new [book buyers] to interact with already successful ones and we give away more information on real estate and success principles at that site then many people charge big money for.”
The $19.95 book offers tips on whether readers should do short sales or get into the market of REOs (real estate-owned properties) which he describes as “property on the banks’ books that they want to get rid of.”
Graziosi says many years ago, he got the idea for running infomercials from Carleton Sheets, a fellow real estate entrepreneur.
“Around 12 years ago I really had no idea about the business,” he recalls. “I know because I used to watch him and I used to say ‘”I don’t know if this guy’s stories are real but I know mine are.’”
The infomercial has two different versions. In one, someone “interviews” Graziosi and in the other he just talks straight to the camera “unscripted,” he says.
He expects this infomercial campaign to run for about the next year or so. “At that time, when the current campaign is winding down there’ll be a new strategy and technique I want to share with the audience and I’ll write a new book,” he says.
“Selling a book could well be an inexpensive form of lead generation,” feels Shari Altman, president of direct marketing consultancy Altman Dedicated Direct. “A book is an inexpensive item for consumers to buy and could help create a qualified list of prospects to upsell coaching or training on the backend.”
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