Loyalty Program Providers Maritz And Affinity Team Up
Point-of-sale loyalty program provider Maritz Real-Time Rewards has teamed up with Affinity Solutions, a relationship marketing program provider. The two firms will jointly offer a point-of-purchase relationship marketing program for US credit and debit card issuers and retailers.
This new scheme will enable both retailers and card issuers to conduct customer segmentation and analytics for the retail back office, while engaging consumers in real time at the point of sale, whether in store, on line, via mobile device, or any other payment channel. Plans call for card customers to receive promotions and rewards programs tailored to their individual buying preferences and behavior at the point of purchase.
Maritz Real-Time Rewards’ software solution runs on existing POS platforms. The software tracks customers’ frequency and spend, rendering both punch cards and paper coupons obsolete.
Affinity Solutions links more than 60 million debit and credit card accounts, representing about eight billion card transactions annually, through its relationships with financial services partners and banks.
