How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

Posted on by Chief Marketer Staff

Luxury brands with higher price points are challenged by a limited amount of online sales data that’s available to optimize the performance of digital marketing campaigns. To solve this issue, Charlotte Tilbury turned to artificial intelligence-based marketing solutions that lowered consumer acquisition costs. AdExchanger looks at how the brand increased conversion rates by taking upper-funnel data into account.

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