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Marketing Is Not a Foreign Language
H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations
2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
When AI-Generated Customization Goes From Personalized to Creepy
LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
The 2024 Agency Elite Top 100 From PRNEWS
Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences
How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z
Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
Landing a Role in the C-Suite: A CMO’s Best Advice
Click here to view the 2023 winners!