
How ‘Prepared’ CMOs Seized 2020
The findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery from the pandemic than others.
The findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery from the pandemic than others.
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
How the role of the CMO is becoming more data-driven.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
To better understand why the CMO lifespan is so short compared to others in the c-suite, Engage Talent conducted research that may provide some clues.
Click here to to view the full list of the 2022 winners!