Chief Marketing Officers Archives

Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving

The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.

ROI | Metrics

CMO Corner: On the Convergence of PR and Marketing

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.

Data Driven ROI

CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds

As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

Brands on Fire: Rumble Boxing CMO on Marketing a Boutique Fitness Brand

We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.

Data Driven ROI

CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

Acquisition

Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.

Data & Analytics

The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur

How the role of the CMO is becoming more data-driven.

Data & Analytics

The CMO Reckoning Isn’t a Coincidence

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Engage & Convert

Dissatisfaction Top Reason CMOs Move On

To better understand why the CMO lifespan is so short compared to others in
the c-suite, Engage Talent conducted research that may provide some clues.