Topic | Product Marketing

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

September 2, 2022 | by Chief Marketer Staff

How Tide is getting creative with marketing tactics within a category many consider to be unsexy.

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 | by Chief Marketer Staff

How a unified product platform can help streamline and enhance omnichannel growth.

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

March 11, 2022 | by Kaylee Hultgren

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

Chief Marketer Videos

September 21, 2021 by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

PRO Awards

Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

Click here to to view the full list of the 2022 winners!

MARKETING-LED CUSTOMER EXPERIENCE–EVERYWHERE, ALL THE TIME

How to Foster Engagement Without Cutting Prices

How to Transform Healthcare Marketing and Increase Business Growth

Why Consent and Preference Management

The Complete Guide to First-Party Data

How to Foster Engagement Without Cutting Prices

Topic | Product Marketing

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

Using Product Data to Enhance Omnichannel Growth for CPG Brands

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

Featured

Trending Now

Paid Search to Drive Ecommerce: Five Considerations For Marketers

10 Lessons Learned About Brand Awareness From Wyman’s National Mobile Tour

How Four Brands Are Crafting Halloween-Themed Metaverse Activations

Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’

Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

Chief Marketer Videos

PRO Awards

CHIEF MARKETER 200 Winners Announced

Chief Marketer Job Board

Retail Marketing Manager (m/w/d) - Colgate/Palmolive - Therwil, Switzerland

Marketing Manager - OUTFRONT Media - Washington, DC

Data & Platforms Marketing Manager - BYN Mellon - All Cities, NY

Shopper Marketing Manager (Remote) - Nestle Operational Services Worldwide SA - Hoboken, NJ

Marketing Manager, SkinMedica - AbbVie Inc - Shanghai, China

Featured

Trending Now

Chief Marketer Videos

PRO Awards

CHIEF MARKETER 200 Winners Announced

Chief Marketer Job Board

SIGN UP FOR UPDATES!