Topic | Product Marketing

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

September 2, 2022 | by Chief Marketer Staff

How Tide is getting creative with marketing tactics within a category many consider to be unsexy.

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 | by Chief Marketer Staff

How a unified product platform can help streamline and enhance omnichannel growth.

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

March 11, 2022 | by Kaylee Hultgren

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

Chief Marketer Videos

December 19, 2022 by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

Call for entries now open

Click here to view the PRO Awards 2023 Call for Entries!

2023 LIST ANNOUNCED

Click here to view the 2023 winners!

A Conversation With OneTrust’s Arshdeep Sood on Creating Personalized Consent-Driven Experiences

The Complete Guide to First-Party Data

Why Consent and Preference Management for Marketers

The Marketer’s Guide to US Privacy

ITA Group White Paper Event ROI

Redefining the Power of Webinars with Measurable Growth Hosted by Chief Marketer

Topic | Product Marketing

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

Using Product Data to Enhance Omnichannel Growth for CPG Brands

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

Featured

Trending Now

Key Considerations For Data Privacy Compliance Amid New U.S. Laws

Launching a Retail Media Network: Five Key Steps to Consider

Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences

One Period Care Brand’s Marketing Journey from DTC to Retail

Lessons Learned From Barbie-Mania: Five Tips for Marketers

How Marketers Can Harness the Potential of Alt-Commerce Retail

Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae

Chief Marketer Videos

Call for entries now open

2023 LIST ANNOUNCED

Chief Marketer Job Board

Aumni - Content Marketing Manager - Associate - JPMorgan Chase - Salt Lake City, UT

Aumni - Product Marketing Manager - Associate - JPMorgan Chase - Salt Lake City, UT

Performance Marketing Manager - Colgate/Palmolive - Surrey, United Kingdom

Marketing Director - TEGNA - Little Rock, AR

Portfolio Marketing Manager - ICF - New York, NY

Featured

Trending Now

Chief Marketer Videos

Call for entries now open

2023 LIST ANNOUNCED

Chief Marketer Job Board

SIGN UP FOR UPDATES!