Product Marketing

• 

  Branding/Marketing

  Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation

  We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.

• 

  Video Marketing

  How to Make an Impactful B2B Product Video

  Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.

• 

  Data & Analytics

  How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

  How Tide is getting creative with marketing tactics within a category many consider to be unsexy.

• 

  Digital

  Using Product Data to Enhance Omnichannel Growth for CPG Brands

  How a unified product platform can help streamline and enhance omnichannel growth.

• 

  Data & Analytics

  Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

  How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.