Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection

Posted on by Chief Marketer Staff

Loyalty programs can unearth a treasure trove of first-party customer data. One brand that’s capitalized on the tactic is quick-serve restaurant Noodles & Company, whose marketing department overhaul included a revamp of its rewards program. Read about how and why the company transitioned to a points-based offering, according to a piece in AdExchanger, as well as additional positive outcomes of the upgrade.

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