Topic | Marketers on Fire

Winning strategies used by industry heavyweights in our latest roundup of chief marketers killing the game.

We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.

We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.

We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.

Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand's Business Class initiative.

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Marketing industry heavyweights who caught our eye this year.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.