Chief Marketer’s Brands on Fire and Marketers on Fire editorial series highlight the brands and the people that are shaping, pushing and disrupting the marketing industry. These high-level strategic talks, found on Chiefmarketer.com, include a profile on Anywhere Real Estate CMO Esther-Mireya Tejeda, our most recent guest on our LinkedIn Live series.
Tejeda discussed the modern role of the CMO, career advice for aspiring C-suite marketers and how these changes present opportunities to redefine marketing to align with overall business goals. The conversation includes a deep dive into a consumer targeting strategy she terms “emographics,” the evolution of the CMO role and how marketers can arm themselves with the right skills to elevate their careers. Check out the replay here.