How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

Posted on by Chief Marketer Staff

One brand that’s carved out a successful program as an alternative to third-party data is The New York Times. What’s more, the tools that it’s building will support various parts of the company beyond the marketing department. A piece in AdMonsters takes a look at how the Times’ data strategy supports a view of the customer journey from end to end.

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