Topic | Customer Data

Getting Marketing Data In Sync, in Real-Time

|  by Dan Roy

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

Customer Data Deluge Overwhelms Brands

|  by Susan Frech

As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.

Using Sequential Models to Predict Customer Churn

|  by Dr. Olly Downs

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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