
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
How The Times’ data strategy supports a view of the customer journey from end to end.
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.
As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.
When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?
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