Using Product Data to Enhance Omnichannel Growth for CPG Brands

Posted on by Chief Marketer Staff

When CPG marketing teams are tasked with omnichannel growth through channel expansion, the job involves more than uploading a product catalog to a marketplace and waiting for new revenue to stream in. Key to making channel expansion a success is the ability to leverage product data to create compelling content along the entirety of the customer journey. Read how a unified product platform can help streamline and enhance this process, according to a piece in Multichannel Merchant.

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