Less TV, More Emojis and Apps when Marketing to Millennials
Millennials are tough to reach. They aren’t watching prime time shows, they live with their iPhones, bing-watch series on Netflix and many of them would rather communicate with pictures than words.
As a result, marketers are sprinting to adapt to the shifting media habits of Millennials, and much of that work is going toward developing new ways to connect with them on smartphones and tablets. Take Domino’s Pizza, whose pizza emoji can be used by customers to place orders for pizza. Jim Beam is testing SnapChat to reach Millennials. And Marriott chose 14 hotel locations around the globe to experiment with new concepts to draw in this group.
This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention. Read on!
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