CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business. The companies that made this year’s list demonstrate the wide range of industry specializations and core capabilities that PR, marketing and communications encompass. But they also spotlight the new areas of expertise agencies are embracing to remain flexible within a shifting cultural landscape and ever-evolving client needs.
Take generative AI, which the PR and marketing industries have developed key expertise in—both internally and to support clients—from forming AI task forces to launching consultancies to compiling guidelines surrounding its ethical use. Many firms have ramped up their internal training programs and HR initiatives to support employee growth and wellbeing. And still others have launched experiential and event production divisions as additional revenue stream to support the business and serve clients’ expanding needs.
Click here to explore the PRNEWS 2024 Agency Elite Top 100.
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