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Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here's how brands can ask the right questions to find those partners who can really make a big difference.
Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.
Tips for brands on how to stand out amongst competitors amid a retail marketing partnership.
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
Strategies for a robust omnichannel retail marketing strategy.
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.
We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.
Takeaways from a talk with Walmart CMO William White at MMA Global's POSSIBLE conference in April.
How ChatGPT is being applied to product marketing and ecommerce.