Topic | Content Marketing

SEO results can be improved by up to 10 times with a strong content marketing strategy.

Lisa Kahn, director global experiential marketing and partnerships, American Express shares how it all goes down.

State Street and Formlabs shared their strategies for creating an engaging, human connection with content.

Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.

For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.