Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
Topic | Content Marketing
Content Consumption and Production Trends for B2B Marketers
Content consumption and production trends for B2B marketers to consider.
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
Four Content Trends for Marketing Pros in 2020
Crafting engaging content through brand communications will remain top of mind for marketers this year.
INFOGRAPHIC: Five Insights From the 2020 Chief Marketer B2B Marketing Outlook
How B2B marketers are generating leads with the highest ROI.
How to Effectively Use Marketing Content in the Mid-Funnel
Tips for creating mid-funnel marketing content that drives conversions.
7 Digital Marketing Trends to Consider for 2020
What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.
Video on a Budget: What Marketers Can Learn from Indie Filmmakers
Marketers who embrace their inner indie filmmaker can master the art of creating great video content on a budget. Here’s five tips to get cameras rolling.
Content Helps Toast Serve Tech to Restaurateurs
Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.
Oracle Increases Sales Enablement with Refined Content Creation Process
Restructuring processes to help sales reps find and use relevant content has helped Oracle increase customer engagement.
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Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers
Social Media Marketing: Ways Brands Can Improve Reporting
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On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max
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