Content Marketing Archives

AI

Writing for People and Machines: AI-Era Content Strategies for Marketers

Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.

AI

Monetization Through Content Indexing: a Crucial Step for Media and Entertainment Companies

The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing.

Data & Analytics

How to Avoid Google Penalizing AI-Generated Marketing Content

How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.

Digital

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

We spoke with H&R Block’s Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.

Demand Gen

How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content

Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?