Topic | Brand Building

Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

John Costello, president, global marketing and innovation, Dunkin' Donuts, on the six principles that drive brand building.

Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.

This article might be about marketing a startup to college students, but it’s loaded with ideas—10 of them—that any size brand or company can execute.

This infographic shares research and brand examples on the importance of color when it comes to creating your brand's logo.

For a limited time, Mello Yello and Realtree have come together in a campaign called, "This is my world."

Buffalo Wild Wings VP Marketing, Bob Ruhland talks about the urgency to solidify itself as the iconic sports brand in the restaurant space.