Topic | Brand Building

Freakshow

It’s a Freakshow All Right

|  by Patty Odell

Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.

Brand Naming: How Not to Name a Brand

|  by Alison Greenberg

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

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