Godiva Plans to Grow its Business Fivefold in Six Years
Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us.
Topic | Brand Building
6 Marketing Tips from an Industry with Tight Constraints—Cannabis
The cannabis industry is censored by most major advertising channels. Getting back to the basics can build those audiences.
Carlsberg Turns its “Probably Not the Best Beer” Promise on its Head
Carlsberg's “probably” not the best beer in the world strategy confused customers and sales fell. It has a rebrew and an inspiring story to tell.
It’s a Freakshow All Right
Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.
These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too
Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.
How T-Mobile Built a Strong Connection with the LGBTQ Community
Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”
Brand Naming: How Not to Name a Brand
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Dunkin’ Donuts 6 Brand Building Principles: John Costello
John Costello, president, global marketing and innovation, Dunkin' Donuts, on the six principles that drive brand building.
Heineken’s Quinn Kilbury on its New Line of Menswear
Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.
