Marriott Tests Unique Concepts to Appeal to Millennials
Marriott is looking to book Millennials into its hotels and has researched and uncovered 
some interesting facts about how that 80 million strong group prefers their travel experiences.
It enlisted the help of Fahrenheit 212 to delve into the psyche of Millennials and to take action into those findings. For example, Millennials appreciate it when companies have strong connections to the local community so it chose 14 hotel locations around the globe to experiment with new concepts. Teams that came up with winning concepts would get up to $50,000 and six months to turn their vision into a reality. The authors tells us how it all unfolded.
