Top 10 2016 B2C Greatest Hits
Looking to catch up with some of this year’s greatest hits. Check out our 10 most popular B2C marketing stories of 2016.
1. 25 Brands that Hit the Mark with Disruptive Marketing
Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.
2. Marriott VP Digital Marketing on Digital, Apps & Guests
Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.
3. The Art of the Pitch: 6 Tips to Bring Influencers on Board
A single email is the first step in working with influencers on a campaign and turning that into a successful relationship. Here’s six tips.
4. Nestlé Waters CMO Antonio Sciuto on its Marketing Technology Transformation
Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.
5. Barbie’s Journey from Sales Free Fall to Sales Growth: CMO Juliana Chugg
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.
6. The 2016 PRO Awards Winners
The PRO Awards recognize outstanding promotion marketing campaigns. The awards are the preeminent benchmark for excellence in innovation and creativity that produce stellar results. Call for entering the 27th Annual 2017 PRO Awards opens Jan. 3, 2017.
7. Pepsi & Pizza Hut in Emoji Promotion
Consumers who hunt for a bottle of Pepsi showing a pizza emoji just might get a free pizza from Pizza Hut as part of the Pepsi Emoji campaign.
8. 20 Top Social & Digital Trends Impacting 2016
Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.
9. Leveraging Marketing Automation: Special Report
Marketing automation technology is being used by more and more marketing teams to get messages to the right recipients at the right time, find qualified leads and get detailed information on how customers are engaging with brands.
10. Social Video Best Practices for Digital-First Brands
Here are three social video best practices that are putting digital-first brands on top.
