PRO Awards Winners 2016
THE 2016 PRO AWARDS WINNERS ARE…
The PRO Awards recognize outstanding promotion marketing campaigns! The awards, now in their 26th year, are the preeminent benchmark for excellence in innovation and creativity that produce stellar results. The winning campaigns were selected by a jury of expert peers. See who won, and more importantly, WHY they won!
Click here to find out more information about the 2017 pro awards
Flip to Reveal the Winners for each category.
Platinum PRO 2016
MVPro 2016
ARC WORLDWIDE/LEO BURNETT
Best Charitable Company 2016
Inspira Marketing Group
Platinum PRO 2016
MVPro 2016
ARC WORLDWIDE/LEO BURNETT
Best Charitable Company 2016
Inspira Marketing Group
Best Age-Targeted Campaign 2016
Always Discreet National Launch
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Procter & Gamble
B2B Campaign 2016
American Express OPEN – The Ones to Watch™ at SEMA 2015
AGENCY: Momentum Worldwide
CLIENT: American Express OPEN
2015 Mobile Innovation Center Tour
AGENCY: MKTG INC
CLIENT: Ardent Mills
Best Brand Awareness Campaign 2016
The Life is Good Tour
AGENCY: Inspira Marketing Group
CLIENT: Life is Good
Best Buzz 2016
Imagine Dragons "Destination Dragons Tour" presented by Southwest Airlines
AGENCY: MAC Presents
CLIENT: Southwest Airlines
Cannes We Meet
AGENCY: Virool
CLIENT: Virool
Best Campaign on a Budget (under $250,000) 2016
ConAgra/Target Black Friday Holiday Promotion
AGENCY: Catapult
CLIENT: ConAgra
Best Campaign Targeting Millennials
Fallout 4: The Most Groundbreaking Game Release of All Time
AGENCY: Fearless Media
CLIENT: Bethesda Softworks
The Target Union
AGENCY: Periscope
CLIENT: Target
Best Cause-Based Campaign 2016
Jameson Black Barrel & Movember Partnership
AGENCY: Legacy Marketing
CLIENT: Pernod Ricard, Jameson Irish Whiskey
Special Olympics Unified Relay Across America
AGENCY: ignition inc.
CLIENT: Special Olympics Internation
PG&E: Step Up and Power Down
AGENCY: Grow Marketing
CLIENT: Pacific Gas and Electric Company
Best Cross-Channel Campaign 2016
Alcon’s Howard and the Amazing Eye Exam
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
Arizona Expedition- Let Yourself Go
AGENCY: Golf Digest Companies (Conde Nast)
CLIENT: Golf Digest & Arizona Office of Tourism
Best Digital Campaign 2016
The Big Leap
AGENCY: Pulp Strategy Communications Pvt Ltd
CLIENT: Philips India
Best Entertainment Sponsorship or Tie-In 2016
AT&T and CONAN 360 Virtual Reality at Comic Con
AGENCY: Turner Entertainment Networks
CLIENT: AT&T
Best Holiday-Themed Campaign 2016
Foster Farms Raises National Thanksgiving Turkey Fit for a President(ial Pardon)
AGENCY: Fineman PR
CLIENT: Foster Farms Presidential Turkey
Cheetos
AGENCY: The Marketing Arm
CLIENT: Cheetos
Best International Campaign 2016
L’Oréal Paris Boosts Online Awareness and Lowers Cost-per-Engagement
AGENCY: Lion & Lion
CLIENT: L’Oréal Paris
Best Local/Regional Campaign 2016
Tri-State Ford
AGENCY: Geometry Global
CLIENT: Ford Explorer, Escape, and Fusion
Best Loyalty Marketing Campaign
Marriott Rewards "50 to 50 Sweepstakes"
AGENCY: Don Jagoda Associates
CLIENT: Marriott Rewards (Marriott International, Inc.)
Lenovo LEAP channel loyalty program
AGENCY: Motivforce Marketing & Incentives Limited
CLIENT: Lenovo
SXSWesteros
AGENCY: HBO
CLIENT: Game of Thrones
Best Multicultural/Lifestyle Campaign 2016
Remote Inteligente
AGENCY: OMD
CLIENT: State Farm Insurance
Best Multidiscipline Campaign 2016
The Blacklist Season 2 (red on the run)
AGENCY: LeadDog Marketing Group
CLIENT: NBC- The Blacklist Season 2 (Red on the Run)
Best New Product Launch 2016
Single Malt Influencer Kits
AGENCY: The Marketing Arm
CLIENT: Dewar's
Best Retail Campaign 2016
Alcon’s Howard and the Amazing Eye Exam
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
Best Sampling or Trial Recruitment Campaign 2016
Mtn Dew DEWshine Grassroots Tour
AGENCY: Motive: A Project Worldwide Agency
CLIENT: Mtn Dew DEWshine
Jim Beam Devil's Cut Take a Ride on the Sinister Side
AGENCY: Geometry Global
CLIENT: Jim Beam Devil’s Cut
Best Sports Sponsorship or Tie-In 2016
Buick Bracketball
AGENCY: Jack Morton Worldwide Detroit and Londo
CLIENT: Buick / General Motors
Best Use of Content Marketing 2016
Find your Happy
AGENCY: OMD
CLIENT: Hilton
Best Use of Event or Experiential Marketing (Five Venues or Less) 2016
Life Below Zero's "Escape the Cold" at SXSW
AGENCY: AWESTRUCK Marketing Group, LLC
CLIENT: National Geographic Channel
Best Use of Event or Experiential Marketing (More Than Five Venues) 2016
Santa HQ Presented by HGTV
AGENCY: Pop2Life
CLIENT: Macerich and HGTV
Best Use of Games, Contests, and Sweepstakes 2016
The Blacklist Season 2 (red on the run)
AGENCY: LeadDog Marketing Group
CLIENT: NBC- The Blacklist Season 2 (Red on the Run)
XFINTIY® Watchathon Sweepstakes
AGENCY: teamDigital
CLIENT: Comcast
Best Use of Influencer Marketing 2016
Bryce Harper Virtual Reality Experience
AGENCY: OMD
CLIENT: Gatorade
Best Use of Shopper Marketing 2016
Alcon’s Howard and the Amazing Eye Exam
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
The Great White Stone
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Keystone Light
Best Use of Social/Viral Marketing in a Campaign 2016
Holiday Inn Express—Pancake Selfie Express
AGENCY: Geometry Global
CLIENT: Intercontinental Hotels Group (IHG) / Holiday Inn Express
Impractical Jokers #LivePunishment Special
AGENCY: TruTV
CLIENT: TruTV
Best Use of Video 2016
CONAN Clueless Gamer - Fallout 4
AGENCY: Turner Entertainment Networks
CLIENT: Bethesda Game Studios
Best Vehicle-Based Campaign 2016
Mtn Dew DEWshine Grassroots Tour
AGENCY: Motive: A Project Worldwide Agency
CLIENT: Mtn Dew DEWshine
Bud & Burgers
AGENCY: FUSION Marketing
CLIENT: Budweiser
