Get the Scoop on LeadsCon Las Vegas
Are you looking for intelligence on the latest ways to acquire and nurture new leads? Join industry experts at LeadsCon Las Vegas, March 3-4 at the Mirage Hotel & Casino and learn about the latest trends in lead generation, content marketing, regulatory issues, SEO and much more.
Chief Marketer has talked with several of the featured speakers, to get a preview of their sessions and a look at the trends in their vertical markets.
Know Your Customer Everywhere in the Funnel
LeadQual’s JT Benton shares the importance of understanding your customer’s needs at every point in the buying cycle.
Connecting With Millennials Requires a New Approach
Do you know what it takes to market to the decision makers of the future? Andi Boyd of Stirista Global and Zach Robbins of Leadnomics offer ideas for engaging with socially conscious millennials.
Lead Attribution Must Go Beyond First or Last Click
Everyone uses more than one device today when searching for products or services. Bill Dinan of Telmetrics and Dave Stewart of CAKE share ideas for analyzing cross-channel lead attribution.
Lead Gen Marketers Need to Stay Up to Date on Regulatory Issues
Marketers in the lead gen space must stay on top on top of TCPA and FTC regulations, says Beau Bratton of SpeedtoContact.
Building Traffic With Content Marketing
Creating great content isn’t enough. You need to promote it to the right audience, at the right time, says Arnie Kuenn of Vertical Measures.
The Rising Risk of Affiliate Call Fraud
Performance marketing tactics like pay per call are becoming more popular—which unfortunately means fraud is on the rise. Experts Mike Williams of Ring Partners and Anna Jefferis of Invoca discuss the problem.
Secrets to a Better Sales Team
You may have an amazing lead gen program, but if you don’t have the right sales force to convert those leads, it just doesn’t matter. Dale Vermillion of Vermillion Consulting offers thoughts on how lenders and other marketers can improve their sales-marketing alignment.
The Challenges of Legal Lead Gen
Thanks to an ever growing number of websites and directories in the legal space, lawyers are having a harder time getting SEO traction. We chat with Braden Pollock of Legal Brand Marketing on the challenges of buying and selling legal leads.
