Brand Experiences Archives

20 Brand Experiences from Cannes Lions 2025

Multiple brands once again descended upon the Côte d’Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.

Sponsorships

12 Brand Experiences at the 2025 Miami Grand Prix

A photo gallery roundup of 12 brand experiences at this year’s Miami Grand Prix.

Campaigns

Coachella Marketing Roundup: 21 Brand Experiences

How 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more.

Branding/Marketing

Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four

How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.

Branding/Marketing

Audible’s Head of Brand and Content Marketing on Experiential, Digital and Social Strategy

Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible’s James Finn, Global Head of Brand and Content Marketing, discusses the brand’s major marketing moments, global reach, strategic goals and how digital tied into the overall delivery.

Digital

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.

Events

Experiential Inspiration: 15 Brand Activations from the Super Bowl

15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.

Digital

Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’

We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.

Video Marketing

Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

Profiles & Campaigns

Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.