How American Express’ Annual Business Class Live Celebrated a Decade of Events for SMBs
The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.
Topic | B2B Event Marketing
People Attend Events–But They Join Communities
You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not constrained by time and channels. Previously defined as a gathering of people with shared interests in a specific location at a specific time, we now…
Five Tips on Building a More Sustainable Event
How the yearly exhibition for the commercial construction industry, "World of Concrete," pulled off its most sustainable event yet.
Brands on Fire: Cisco
A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
Cisco Live Event Goes Virtual With Creative Attendee Engagement
Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.
Event Marketing Strategies: Six Trends from B2B Leaders
Strategies in event marketing from B2B leaders in the forefront of the industry.
