Three Communications Experts Share Networking Tips for In-Person and Online Spaces
Best practices on making strategic and successful connections during in-person and online experiences.
Topic | B2B Event Marketing
Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation
How Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month.
How American Express’ Annual Business Class Live Celebrated a Decade of Events for SMBs
The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.
People Attend Events–But They Join Communities
You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not constrained by time and channels. Previously defined as a gathering of people with shared interests in a specific location at a specific time, we now…
Five Tips on Building a More Sustainable Event
How the yearly exhibition for the commercial construction industry, "World of Concrete," pulled off its most sustainable event yet.
Brands on Fire: Cisco
A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
Cisco Live Event Goes Virtual With Creative Attendee Engagement
Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.
Event Marketing Strategies: Six Trends from B2B Leaders
Strategies in event marketing from B2B leaders in the forefront of the industry.
