You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not constrained by time and channels. Previously defined as a gathering of people with shared interests in a specific location at a specific time, we now…
How the yearly exhibition for the commercial construction industry, "World of Concrete," pulled off its most sustainable event yet.
A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.
Strategies in event marketing from B2B leaders in the forefront of the industry.
