THE DEL POLITO LETTER: USPS: Reform or Die

Posted on by Chief Marketer Staff

JUST WHEN the U.S. Postal Service has barely finished implementing its latest round of rate hikes, postal officials already are talking about additional increases. Observers who track postal costs and revenue have concluded that the USPS probably will file for these raised rates by late summer.

To anyone who can walk, talk and breathe at the same time it should be plain that things aren’t going well with the postal service. Costs look as if they’re beyond our willingness to control them, the growth of postal volume is stagnant, Americans now communicate and do business electronically, and postal officials’ confidence in their ability to shape the future of our postal system is flagging.

If people are unhappy with this year’s rate increases, just wait till they see what’s in store for 2002 and beyond.

By now, it should be obvious that the USPS is seriously ill, that no over-the-counter remedy is likely to work, and that the patient needs the kind of critical care that only Congress and the new administration can provide. Unfortunately, there’s virtually no chance that this Congress and administration will help cure these ills without the encouragement and support of everyone whose business requires universal mail service.

In this instance, as in all matters of public policy, there are some maxims that apply. One is “All politics is local.” Another is “Congress legislates for those it sees.” Taken together, this means that nothing – I repeat, nothing – will ever be done to get the postal system on a stable footing unless our industry is willing to make postal reform a very local and visible issue to those who represent our interests in Washington.

Until direct mailers, mail service providers, catalogers and anyone who supports the use of mail for business communication and commerce are willing to play a personal role in this issue, postal legislative reform will remain a pipe dream. And if we continue to palm this responsibility off on others, we can expect annual greater-than-inflation rate increases to become a reality.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!