What Micro-Influencers Really Think about Brands: Study
A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.
A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
Hanging around with nothing to do? Check out the top 10 most popular B2B articles on ChiefMarketer.com for September 2018.
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.
When it comes to bolstering consumer relationships the ultimate building block lies in brand affinity.
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.
Unpack these job hunting tips to help you land that dream job.