Research

How Retailers are Missing the Mark with Shoppers

July 10, 2018 |  by Sara Spivey

A survey has helped identify the gaps between what shoppers want and what the industry is delivering.

What Are You Reading? June’s Top B2B & Martech Articles

June 27, 2018 |  by Beth Negus Viveiros

Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.

Emotions Matter When it Comes to Engagement: Report

May 30, 2018 |  by Beth Negus Viveiros

What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30…

Forbes Unveils the World’s Most Valuable Brands

May 23, 2018 |  by Patty Odell

Tech brands represented 20% of the final list—with Apple in the top spot. See who made the cut.

AR Still Challenging for Marketers: Survey

May 17, 2018 |  by Patty Odell

Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.

B2B Buyers Rely on Emotions: Survey

May 15, 2018 |  by Beth Negus Viveiros

Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.

B2B Sellers Missing Digital Opportunities: Survey

May 14, 2018 |  by Beth Negus Viveiros

The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences

Lack of Data Structure a Problem in B2B: Forrester

May 8, 2018 |  by Beth Negus Viveiros

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

Customer Engagement Vital for CMO Job Security: Report

May 1, 2018 |  by Beth Negus Viveiros

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

The April B2B & Martech Top 10

April 26, 2018 |  by Beth Negus Viveiros

Miss any of our most popular B2B and martech stories in April? Here’s a recap.