4 Myths About Consumer Incentives
A new report reveals some surprising insight that debunks commonly held beliefs regarding incentive-based marketing.
A new report reveals some surprising insight that debunks commonly held beliefs regarding incentive-based marketing.
A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.
Four key forces buffeting marketing today have spawned six predictions that will dramatically affect marketing teams and their leaders.
New research indicates that hiring to fill open marketing positions might take longer than you think.
A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.
A new survey uncovers how celebrity endorsements, peer recommendations and online marketing channels impact consumer purchasing behavior.
The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.
The "State of Marketing" report from Salesforce, focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement.
Over half of U.S. consumers—67 percent—are ready for stricter data privacy regulations such as GDPR, according to a new survey.
Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.