Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
A new generation of CMOs pressured to drive growth and disruptions through marketing will be the spark that ignites agencies to reorganize or retreat.
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.
Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.
Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.
