How to Land the Job You Want

Posted on by Patty Odell

Looking for a job is stressful, but there are a number of job hunting tips to help you land the position you want.

For CMOs, that search is likely always top of mind as the average CMO journey is just 3.6 short years, a Korn Ferry report found. CMOs are among the youngest in the C-Suite, at an average 52 years old—50 in the consumer sector—and their time spent on the job is the shortest when compared to the CEO and CFO positions. If you’re looking for a new post, Forbes has some job hunting tips for what to do and what not to do.


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WHAT TO DO:

• Ask someone in your network to give a warm introduction to a person at a company where you really want to work.

• Research where you want to work—the target industry, the companies you admire, the roles you believe you’re most suited for.

• To get someone’s attention you need to tell a story about your accomplishments and their impact.

• Use all available job search resources, both on- and offline.

• Wear interview attire no matter what the job.

• Use Linkedin (hopefully you’ve already built an amazing list of connections).

• Send a thank you note—hand written or email.

WHAT NOT TO DO:

• Don’t say “let’s do lunch” it will never happen.

• Don’t send unsolicited resumes.

• Don’t limit your job search.

• Don’t underestimate your talents.

• No matter what, don’t give up.

“Blindly sending out your resume in hopes someone will respond is like putting a message in a bottle. It might give you a moment of satisfaction for having done something, but don’t expect it to wash ashore anytime soon,” Gary Burnison, CEO of Korn Ferry told Forbes.

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by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



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