Pepsi-Cola Gives Away Xbox 360 Every 10 Minutes
Xbox 360 will be one of the most sought after products this holiday season. So it’s no wonder that Pepsi-Cola Co. has teamed with Xbox maker Microsoft to offer one of the gaming consoles every 10 minutes, seven days a week, 24 hours a day for the next nine weeks.
The campaign lets participants get their hands on Xbox 360, the next-generation interactive video game and entertainment gaming system, months before it hits store shelves.
The Every 10 Minutes promotion, which began Sunday, includes a sweepstakes and a Collect to Get gear component. Consumers will find codes under the caps of specially marked 20 oz. and 1-liter bottles of Pepsi-Cola products. Codes will also be found on fountain drink cups at participating Pepsi fountain outlets. Participating brands include Mountain Dew, Pepsi and Sierra Mist.
Players must register at Every10Minutes.com to enter their codes and can then browse the site to choose a drawing they wish to enter. They can stockpile codes to place all on one drawing or can spread the codes across different drawings. One drawing will be held every 10 minutes with the winner getting an Xbox 360.
Points toward items such as T-shirts and other merchandise are automatically earned when the codes are entered. The promotion ends Nov. 15.
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