Pain at the Pump Sparks Incentives
At a time when consumers are paying more than ever to fuel their vehicles, gasoline retailers are rolling out incentives to help them forget about the pain at the pump.
Shell Oil Products U.S. recently launched the Shell V-Power Fuel Your Drive Sweepstakes and Instant-Win Game, which guarantees a grand prize of free gasoline for five years, with an approximate retail value $1,000 per year.
Consumers enter the sweepstakes at Winwithshell.com and fill out the brief online form for a chance to win instant prizes, including $100, $25 and $10 Shell gift cards or the grand prize.
The sweeps and instant-win games are promoted at the pump, online and with TV ads and run through Sept. 30.
Citgo is running a similar sweeps at Citgo.com, and is dangling 50 grand prizes of a year’s worth of gas, valued at $1,200. Consumers can also mail in an entry.
Citgo is promoting its Great Gas Giveaway through prize patrol crews, which are driving around in Citgo-branded SUVs and making stops at retail locations, community events and roadside attractions. The first 74 customers to visit a prize patrol stop are guaranteed an instant prize through a random drawing. The crew distributes $1,000 per stop via Citgo cash cards good for gas or anything sold at Citgo retail locations. Each cash card prize is pre-loaded with a specific dollar amount, ranging from $5 to $100.
“Not only are we surprising customers every day when the prize patrol makes a stop, but we’re also surprising our local Citgo owners,” said Geoff Smith, Citgo’s manager of sponsorship marketing and sales promotion. “They have no idea if or when a prize patrol crew could pull onto their lot.”
The promotion ends Sept. 5.
ExxonMobil is concluding a promotion that gives new Speedpass customers a 5-cent per gallon discount to new members for 90 days, up to a maximum of $20 per account, when using their payment device.
In states where this discount is prohibited by law— Jersey, Florida, Louisiana, North Carolina and South Carolina— Speedpass customers will receive a $20 statement credit for activating an account.
