Nextel, Sunoco and Motorola Partner for NASCAR Sweeps

Posted on by Chief Marketer Staff

Nextel Communications, Inc. is partnering with Sunoco and Motorola for a sweepstakes that will award a grand prize $250,000 and a full tank of gasoline to one consumer who correctly forecasts the 2005 NASCAR Nextel Cup Series Champion.

Consumers can enter the sweepstakes, which runs through Aug. 31, through several channels. Consumers can enter at retail by purchasing a Nextel phone at an authorized dealer or by filling out a form at a Sunoco station, via TXT with a Nextel phone, online at either Nextel.com/race or NASCAR.com or at the racetrack when visiting The Nextel Experience mobile tour.

When the top 10 drivers qualified for the Chase for the NASCAR Nextel Cup are identified based on Sept. 10 standings, one winner will be chosen at random from each pool of entrants that selected a top ten driver.

Each of the 10 winners will receive an ultimate fan experience trip to one of the 10 races in the Chase for the NASCAR Nextel Cup. This includes four airline tickets, four tickets to the race, a VIP tour, a meet and greet with their selected driver, an RV for the weekend, $250 spending money and NASCAR Nextel Cup Series merchandise. These winners will also receive free Sunoco gasoline for a year and a Motorola i836 handset.

The finalists whose drivers are still mathematically eligible to win the NASCAR Nextel Cup Series Championship will be flown to Homestead Miami Speedway for the final race of the season on Nov. 20, where they will view the Ford 400 from the Race to the Chase-branded Fan Stand setup behind pit road. The finalist who has selected the driver that is named the NASCAR Nextel Cup Series Champion will win the grand prize.

Motorola will award cash prizes for nine runners-up based on their driver’s position within the points standings—$25,000 for second place, $15,000 for third and $10,000 each for third through ninth places.

Nextel is the title sponsor of the NASCAR Nextel Cup, and Sunoco is the official fuel of the racing series.

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