Hostess to Visit Sweeps Contestants Homes on Halloween Night
In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner.
The sweeps is the brand’s biggest promotion to date and ties into the Oct. 21 DVD release of Universal Pictures’ “The Incredible Hulk.”
Visitors can register for “Hostess Hulk Out Halloween Chance for a Million Dollars Sweepstakes” through Oct. 26 for a chance to be among 10 randomly selected people in the running for the grand-prize.
On Halloween night, Hostess reps will visit finalists’ houses between 5 p.m. and 8 p.m. local time. People who answer the door with a Hostess product in hand or an index card with the words “Hostess Hulk Out Halloween with Hostess” can select from 15 sealed envelopes, each which contain a prize. The person who selects identical images of a Hostess Hulk Cake will win $1 million.
First-prize winners who match tickets with the same dollar amount will receive that amount up to $1,000, an Xbox Hulk prize pack and a Blu-Ray Hi-Definition prize pack. People who match different cash values will receive the greater prize up to $1,000 and Xbox Hulk and Blu-Ray Hi-Definition prize packs.
It’s the first time Hostess is offering a $1 million grand prize in a consumer promotion, Barb Clements, consumer promotions manager at Interstate Bakeries corp., the makers of Hostess products, said.
“Our target is moms,” Clements said. “We want them to have a family experience on Halloween. It’s all about having fun. We hope consumers will look at the promotion and see this as an opportunity to do that.”
Hostess is also supporting the promotion with limited edition Hulk Cakes, chocolate Hostess Cup Cakes with green icing and green sprinkles to commemorate “The Incredible Hulk” DVD release. The product will be available while supplies last through mid-November in grocery stores, mass merchandisers and super centers nationwide. A $4 mail-in rebate on the DVD or Blu-Ray disc will also be available with the purchase of any two family-size packages of Hostess products, including Hulk Cakes, Cup Cakes, Hostess Twinkies and Hostess Donettes.
Between 3 million to 4 million packages of Hostess products, as well as in-store displays will promote the campaign, Clements said.
NMA Entertainment & Marketing developed the promotion’s concept and handles the sweepstakes execution.
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