Coca-Cola Introduces Mobile Fitness Tracking Site
Back in 2013, Coca-Cola made a pledge to promote well being including, to help get more people moving by supporting physical activity programs in all of the 200-plus countries it markets its products in.
The company is making good on that promise through a new partnership with CVS and Morris Media Network’s regional Parent magazine group to challenge families to get healthy.
The challenge focuses on families in the south encouraging them to use their mobile smartphones to keep track of healthy lifestyle practices. In return, the participants will receive prizes. Get all the details here.
Coca-Cola’s 2013 commitment also included offering low- and no-calorie options in every market it sells product in; to provide transparent product information, including calorie counts, on the front of all packages; to market responsibly, including no advertising to children under 12 anywhere in the world.
