2018 Top 10: Our Most Read Stories

Posted on by Beth Negus Viveiros

marketing 2018Start the year right and check out our top 10 most popular articles of 2018.

Gorillaz Fans Chat With Murdoc in Prison
A virtual cry for help from imprisoned Gorillaz bassist Murdoc Niccal’s via chatbot is the latest move in the band’s promotional push for its upcoming album.

10 Disruptive Trends All Marketers Should Consider
Here are 10 trends excerpted from the book, Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal by Geoffrey Colon.

Move Over Monopoly, Here Comes McDonald’s Trick. Treat. Win. Game
Move over Monopoly. McDonald’s has a new Halloween-themed, collect-and-win game with the chance to win the big $50,000 prize.

The Difference Between Brand Experience, Experiential & Events
It’s worth working to establish a common understanding of these tools, how and when they can be used effectively, and who might be best suited to engage for a given brand experience because the wrong choice can mean the difference between success and failure.

Millions of Prizes in Starbucks Virtual Games
Starbucks is hoping to draw in new loyalty members—and provide some entertainment and fun for its loyalists—with a summer-long virtual board game.

Marketing Strategies to Increase Customer Loyalty
Marketers that operate programs integrating these approaches will see measurable increases in their rewards program enrollment—and a better lifetime value from their customers

5 Strategies for Better B2B Ecommerce
Here’s five guidelines to help B2B companies make ecommerce the new corner stone of an old-fashioned growth model: more relationship + higher-quality = revenue.

Last Fan Standing Wins a Mercedes Benz
Even though Mercedes-Benz is not a Super Bowl sponsor, like many brands it has found a tie in to the Big Game.

The Power of Brand Narrative: 5 Ways to Create It
The power of story can be harnessed on a brand-level scale. Done right, a well-crafted narrative about your brand can significantly increase its value.

The New Rules of Feminism in Marketing
The international movement against sexual harassment and assault, #MeToo, has increased visibility for the challenges women face around the world. It’s also raised the stakes for brands who want to engage female consumers.

 

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