Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

Posted on by Chief Marketer Staff

Dove, a company known for challenging unrealistic standards of beauty, most notably through its now 20-year-old Real Beauty campaign platform showcasing “real bodies,” has pledged to not use AI-generated imagery to represent women in its advertising and communications.

The move is the latest brand response to the conversation surrounding AI’s impact on shaping cultural norms. While some companies have embraced the use of AI in advertising, to mixed reviews, Dove’s anti-AI stance exemplifies a more critical view of the technology’s role in influencing cultural values.

An article in CM sister pub PRNEWS considers the role that marketing and communocations professionals can play in monitoring potential bias produced by AI technologies.

According to Lana McGilvray, Founder and CEO, Purpose Worldwide, it’s important for brands to monitor “AI, bias in AI and the impact that real, artificial and other forms of data and technology are having on our world… As communicators, we must always consider how our brands, purpose and messages will be received in the context of what the audiences we serve are experiencing at any given time.”

Read more on the topic in PRNEWS.


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