Experiential Inspiration: 15 Brand Activations from the Super Bowl

Posted on by Chief Marketer Staff

If you’re looking some experiential inspiration, check out these 15 brand activations from the Super Bowl in Las Vegas last month featured in a special report in CM sister pub Event Marketer—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.

“Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air,” writes Event Marketer‘s Juanita Chavarro Arias. “Everywhere you looked, there was a football visual in sight, whether it was a ginormous projection display of Kansas City Chiefs and San Francisco 49ers players on the side of Caesars Palace or a replica Lombardi Trophy in a hotel lobby.”

Here’s what the EM team took in as they toured around the city, visiting intimate concerts in hotel venues, celebrity watch parties at comedy clubs and immersive booths in the Toyota-sponsored Super Bowl experience.


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