Topic | Beauty Marketing

Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series

September 22, 2023 | by Kaylee Hultgren

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

Cosmetics Brand Laura Mercier Enters the Metaverse With ‘World of Beauty’

January 9, 2023 | by Chief Marketer Staff

How one beauty brand is approaching the metaverse.

NYX Professional Makeup Leans Into Social, 2000s Nostalgia and Esports

July 16, 2021 | by Sherry Chiger

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.

Chief Marketer Videos

December 19, 2022 by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

Call for entries now open

Click here to view the PRO Awards 2023 Call for Entries!

2023 LIST ANNOUNCED

Click here to view the 2023 winners!

A Conversation With OneTrust’s Arshdeep Sood on Creating Personalized Consent-Driven Experiences

The Complete Guide to First-Party Data

Why Consent and Preference Management for Marketers

The Marketer’s Guide to US Privacy

ITA Group White Paper Event ROI

Redefining the Power of Webinars with Measurable Growth Hosted by Chief Marketer

Topic | Beauty Marketing

Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series

Cosmetics Brand Laura Mercier Enters the Metaverse With ‘World of Beauty’

NYX Professional Makeup Leans Into Social, 2000s Nostalgia and Esports

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Key Considerations For Data Privacy Compliance Amid New U.S. Laws

Launching a Retail Media Network: Five Key Steps to Consider

Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences

One Period Care Brand’s Marketing Journey from DTC to Retail

Lessons Learned From Barbie-Mania: Five Tips for Marketers

How Marketers Can Harness the Potential of Alt-Commerce Retail

Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae

Chief Marketer Videos

Call for entries now open

2023 LIST ANNOUNCED

Chief Marketer Job Board

Field Marketing Manager, IPS (East Coast) - Olympus Corporation of the Americas - New York City, NY

Sponsorship Intern - Allstate Insurance Company - Chicago, IL

Events Marketing Associate - Voya Financial - New York, NY

Marketing Manager I - InterVarsity Press - Westmont, IL

Werkstudent Marketing Asset Management Emerging Talent Programme (all genders) - JPMorgan Chase - Frankfurt A. Main, Germany

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Chief Marketer Videos

Call for entries now open

2023 LIST ANNOUNCED

Chief Marketer Job Board

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