Ask.com on Course but HSN Suffers in IAC Q1

Posted on by Chief Marketer Staff

Search engine Ask.com balanced a decline in profits with growth in revenue and search queries in the first-quarter financial report issued by parent InterActiveCorp yesterday.

Revenue at Ask.com, formerly Ask Jeeves, was up 9% over the first quarter of last year, largely due to an increase in search queries, the company said. But that gain was offset by a reduction in the average amount of revenue per query, mostly due to continued reductions at Ask.com in the number of pay-for-performance ads shown on its results pages.

That effort to clean up the search function for users, along with a re-branding and an ongoing mass-media campaign, gave Ask a 7% year-over-year increase in search market share.

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