Melting Pot Uses “Valentine’s Day” Flick to Build Loyalty
The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day.”
Overall, more than $20,000 in prizes will be distributed, including a trip to Los Angeles for the premiere of the film, which opens nationwide on Feb. 12.
A sweepstakes kicked off the marketing efforts last month at www.meltingpot.com.
At the site, people can sign up for Club Fondue membership. The program offers fondue fun including wine tastings, food samplings, invitations to special events and advanced holiday reservation privileges. Prizes in a virtual scratch-off game include the trip to LA, fondue for a year valued at $1,200, 20 $100 gift cards and 500 pairs of tickets to “Valentine’s Day.” The grand-prize winner will be announced Feb. 1.
For the first time, the restaurant chain has embarked on Twitter and Facebook campaigns to get people to join the club.
Cocktails made with Skyy Vodka appear in the film and The Melting Pot will offer the vodka in a three “Love Potions” on a specialty cocktail shaker menu available through March 15.
