Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.
Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.
There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.
Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?
Not all marketing-related technologies are equally important, nor are they always necessary.
McDonald's is joining other fast-food restaurants to offer home delivery service with McDelivery. Customers have asked McDonalds to provide the offering.
The Amazon Dash Button is revolutionary, but how much of an impact will it have? This article offers eight benefits CPGs can expect from the Dash Button.
Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.
SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.
Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.
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