Marketers Spending 30% of Budgets on Visual Assets

Posted on by Patty Odell

Visual assets are gaining strength as a marketing tool as visual assetsmarketers put more money toward publishing visual content and materials, including social media posts and advertisements, according to a report from eMarketer.

Despite the fact that marketers plan to earmark 30.5% of their budget dollars on visual assets, there are many challenges, including a lack of time and staff among others.

This article goes on to explain how data-gathering technology can help.

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