Channel | MarTech

Marketing Tech a Growing Space

|  by Chief Marketer Staff

The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.

Fareportal’s In-House Marketing Tech

|  by Chief Marketer Staff

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

crowdsourcing

Big Brands Summon Crowds for Help

|  by Paresh Dave (Latimes.com)

Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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