Channel | MarTech

Interactive VR and AR applications are helping Ciena educate prospects at live events and on sales calls.

In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.

AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.

Video is great for creating social engagement, but it can also be a powerful customer service tool.

Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.

New arrangements by Visa and American Express will help simplify digital payments for B2B marketers.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.

Do you have the right data strategy in place to create customer engagement and  trust? Here’s three crucial things to remember.

AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.