Channel | MarTech

Six ways to prepare for the impact that CPRA will potentially have upon your business.

Three ways brands can tackle privacy-first marketing and win out in the end.

CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.

Examples of brands leveraging QR codes with success.

Tips from Forrester on how to digitize customer service.

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.

Considerations for retail marketers when engaging consumers on their mobile devices.