MarTech
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Technology
5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing
Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.
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AI
Using AI-Driven Data Platforms While Remaining Ethical
New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. Here’s a look at how marketers can continue to behave ethically amid evolving privacy regulations and an influx of new AI-assisted platforms.
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AI
Why Podcast Ads Are Underleveraged—and How Brands Can Benefit
Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why? Our columnist explores the disconnect and how brands can capitalize on the medium.
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AI
4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights
AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.
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Technology
Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies
Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
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Technology
The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales
Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.
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Data Driven ROI
The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
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Technology
Topic Authority Rules SEO—Here’s How You Build It
How to think about topic authority in SEO, the most important rankings factor of 2024.
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MarTech
4 Questions to Ensure Your MarTech Stack Delivers
If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.
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Digital
Highlights from the U.S. Department of Justice’s Search Antitrust Ruling Against Google
Details from U.S. District Court Judge Amit Mehta’s 286-page antitrust ruling against Google that form the basis of his argument.
