MarTech

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  Email

  Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know

  The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.

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  Data Driven ROI

  Why Performance Marketers Should Lean Into Brand Marketing

  Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.

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  MarTech

  Five Martech Trends to Watch in 2023

  Five trends in the martech space that marketers should keep up with this year.

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  MarTech

  Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences

  Five ways a martech platform investment can facilitate your brand’s digital transformation.

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  MarTech

  Three Ways Brands Can Optimize Ecommerce Experiences

  Three ways businesses can enhance customers’ online experiences.

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  Demand Gen

  Email Marketers Want Automation Capabilities from ESPs: Survey

  Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.

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  Data & Analytics

  How Big Data Is Transforming Marketing into a Revenue Hub

  Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.

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  Data & Analytics

  Modern Marketing Health Check: How Does Your Company Stack Up?

  Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

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  MarTech

  5 Ways to Maintain Brand Integrity with Distributed Marketing

  A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.

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  Acquisition

  Cross-Channel Marketing: Is There a Quick Fix?

  Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.