Channel | MarTech

Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”

Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.

Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.

Live from MWC, here are four mobile marketing trends CMOs should watch to prepare for the next decade of business.

Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

ComScore projects that 50 percent of all queries will be voice searches by 2020. Here are three search trends to watch to get noticed in 2019.