Channel | MarTech

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.

Three interrelated trends emerged from the sessions at this year’s Inbound event in Boston—change, consumer trust and authenticity.

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.

Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.

The partnership puts the Visa retail experience and its payment technology in front of more than 100,000 guests.

The Falcon W was unveiled during an episode of the show, Fashion 5 Ways, Saturday on Snapchat’s Discover page.

For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.

How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

Here are the five steps to creating a successful Google Analytics implementation.