Channel | MarTech

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.

Considerations for retail marketers when engaging consumers on their mobile devices.

The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.

In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

Ways in which brand marketers can increase sales and engagement through ecommere.

How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).