Channel | MarTech

crowdsourcing

Big Brands Summon Crowds for Help

|  by Paresh Dave (Latimes.com)

Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.

Waging the War for Data Science Talent

|  by John P. Kelly and Farouk Ferchichi

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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