MarTech
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Digital
Can Ad Blockers Change Our Online Experience?
How will the growth of ad blocker software affect the digital advertising industry?
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MarTech
Marketing Tech a Growing Space
The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.
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Data & Analytics
Surviving the Marketing Technology Evolution
Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.
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Digital
Fareportal’s In-House Marketing Tech
Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.
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MarTech
7 Best Practices for Creating App Marketing Campaigns
Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.
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Acquisition
Big Brands Summon Crowds for Help
Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.
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Engagement
Six Gold Winning Big Ideas
Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.
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Demand Gen
The Rising Risk of Affiliate Call Fraud
Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.
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Acquisition
Colgate Tries “Missed Call” Marketing to Send Samples
The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
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Acquisition
IBM & Apple Apps Give Retail Associates Access to Customer Data
IBM and Apple released a suite of apps that put customer intelligence in store associates’ hands to bring a more personalized experience to the customer.