How to Assess the Effectiveness of Your Loyalty Program
In our recent conversation with Walgreens CMO Linh Peters, we discussed the importance of enterprise-wide buy-in for loyalty programs to ensure long-term success, retention and growth. Indeed, consumers demand deeper experiences from brands today, beyond the merely transactional. Multichannel Merchant looks at ways to assess how well your loyalty program is working, plus five steps to increasing brand loyalty and love.
