Topic | Experiential

How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.

Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.

Steal-worthy ideas for experiential marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting.

The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.

Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.

Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.

From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.

Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

How 15 brands have approached holiday activations with experiences.