Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’
We spoke with Crayola's marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.
We spoke with Crayola's marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.
Holiday activations from likes of Amazon, KFC, Walmart and others.
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.
Data points supporting the experiential marketing industry’s comeback.
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.
Steal-worthy ideas for experiential marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting.
The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.
Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.
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