Topic | Experiential

Experiential Marketing Summit 2020

|  by Chief Marketer Staff

Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.

“Share A Coke” Experiences Drive Big Biz

|  by Patty Odell

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…