Topic | Experiential

“Share A Coke” Experiences Drive Big Biz

|  by Patty Odell

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

The ROI of Live Event Marketing

|  by Chief Marketer Staff

Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.