By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…
Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.
Brands like Zaxby's Chicken are tapping into the passion of college football fans in the New Heartland.
Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.
Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.
Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.
Bostonians weren't thrilled by Comcast's recent on-the-street efforts to entice new subscribers in the city.
Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it's not clear how it will all shake out.
