Topic | Experiential

From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.

Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

How 15 brands have approached holiday activations with experiences.

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.

Brands like Zaxby's Chicken are tapping into the passion of college football fans in the New Heartland.

Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.

Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.