SXSW Archives - Chief Marketer

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

Events

Six Solid Brand Activations at SXSW 2024

Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.

Engagement

Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

Events

SXSW 2022: How 15 Brands Activated In-Person Experiences

Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.

Loyalty Marketing

Wisconsin Cheese Gets Personal With Virtual SXSW Sampling Event

When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.