Topic | Loyalty Marketing

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

Five steps to increasing brand loyalty and love.

Five takeaways for businesses that rely on subscriptions as a key source of revenue.

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

How the company transitioned to a points-based loyalty offering for customers.

FREE LIVE Webinar - In this webinar, Forrester VP Principal Analyst, Mary Pilecki, and Epsilon VP Strategic Consulting, Tamara Oliverio, will share tips on how to leverage your loyalty program to collect invaluable zero- and first-party data. Amp up your customer experiences—all without the cookie.

How subscription programs can improve the customer experience.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.