Topic | Loyalty Marketing

KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.

Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.

A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

As more and more brands consider launching paid membership loyalty programs, the real question comes down to the program’s value proposition to consumers.

Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness AR game where customers can play their own three point challenge.

To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.

Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.

Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions.