Topic | Loyalty Marketing

How the company transitioned to a points-based loyalty offering for customers.

FREE LIVE Webinar - In this webinar, Forrester VP Principal Analyst, Mary Pilecki, and Epsilon VP Strategic Consulting, Tamara Oliverio, will share tips on how to leverage your loyalty program to collect invaluable zero- and first-party data. Amp up your customer experiences—all without the cookie.

How subscription programs can improve the customer experience.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

Organizations that have recently introduced loyalty programs during the pandemic.

KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.

Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.

A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.

In this Chief Marketer special report sponsored by Epsilon, discover how progressive brands are moving their loyalty programs into the modern era, and how your brand can engage loyalty members for the long haul.