Topic | Loyalty Marketing

How subscription programs can improve the customer experience.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

Organizations that have recently introduced loyalty programs during the pandemic.

KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.

Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.

A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

As more and more brands consider launching paid membership loyalty programs, the real question comes down to the program’s value proposition to consumers.

Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.