Light + Fit Launches ‘The Comeback’ Program to Support Women Reentering the Workforce
We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.
Topic | Cause Marketing
Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and Cause Marketing
We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.
Canon’s Coral Reef Project Taps Gen Z Creators to Spread a Message of Sustainability
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Cause Marketing in the Time of COVID-19
A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.
Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters
Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.
Yes, Brands: Your Position on Social Issues Matters to Consumers
Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.
Don’t Be Afraid: The Risks—and Benefits—of Driving Change
This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines.
Cause Marketing: Why Brands Should Take a Stand
Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.
Susan G. Komen Ignites Campaign Around Reality of Breast Cancer Deaths
Events, like "Race for the Cure" celebrate survivors, but leave a subtle message that breast cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.
